• Tyche’s Grid Survey Shows Abandoned Land Far From Catastrophic in SL

    Grid Survey Shows Abandoned Land Far From Catastrophic

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    I was reading Tyche Shepherd's grid survey which is extremely interesting and useful, especially because the Lindens no longer publish economic statistics.

    We always hear the gloom and doom that the Mainland is dying and is "all" abandoned but this survey lets you know that abandoned land is only 18.2 to 18.8% of the Mainland. That may seem terrible, and it's a figure that has been increasing — from 13% two years ago — but it's not literally the end of the world.

    Now, Linden Lab owns 54% of the mainland, which consists of 6,744 sims.

    The total grid is 24,754 sims. I can remember when they were 32,000 in the heyday — but again, this is not the die-off everyone imagines. It ensures a completely respectable and even enviable revenue for Linden Lab, which Facebook or Twitter could only envy despite their vastly more large memberships and concurrency.

    There are about 39,198 Linden homes. That doesn't mean premium accounts are down from *their* heyday of 90,000 plus, because not everyone has a Linden home. In fact,  Tyche writes "44,936 landowners (74%) pay no tier above their premium subscription" — i.e. 512 parcel owners —  so that means there isn't such a great drop in premium account as imagines — although they are not likely 85,000 plus, just adding those figures together, because there are the Charter Members that got the 4096 for life — I don't know how many people are in that class.

    Yes, more land is being abandoned than purchases, but it's not a disaster, far less than even I imagined when I fly around and see abandoned land. I also fly around and see land growing and people buying entire sims even on the Mainland so life goes on.

    Most likely the fact that Linden owns half the Mainland now fed their decision not to make a Mainland in Project Sansar (not to mention their abandoning the effort to make contiguous geography). In part, they own land because they decided to create themed areas with easements, like Bay City or Nautilus, and if anything, they should do more of it. They also have some tied up in areas developed by the Moles, and that's a good thing.

    As I've said before, the Lindens could cure the glut of abandoned land by creating automatic processes for anyone currently on a sim being able to buy the parcels, which should be divided into 512 pieces, so that they don't have to fear flippers and griefers. Then after 30 or 90 days — they hold abandoned land for years so they shouldn't mind that! — it opens up to the public. If they open this up on a mass basis a lot of it still wouldn't sell even at $1/m but it would be there fo people to develop.

    I had another idea: if the Lindens would consoldiate some of this abandoned land, they could then put Linde ponds in the middle of certain tracts as they did on the Heterocetera continent — although often imperfectly as they allow private ownership of pond water, which creates havoc. But once they made Linden-protected ponds or creeks, they would instantly sell more parcels on the Mainland.

    There is nothing that jacks up the value of land like Linden protected water — or Linden protected anything, even a cobblestone square with market stalls with free Linden content or whatever.

    If they did this, I'm confident they'd start selling more of this stuff.

  • The Pack Mentality on the Internet

    Jaron Lanier talks about the failure of Web2.0 with Aleks Krotoski

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  • Five Great Alternatives to Google Reader

    By now, you'll all have heard the rather sad news that effective July 1, 2013, Google Reader will be shutting down. If you like to read blogs in an organized, easily digestible way (like we do), chances are you're a big fan of Google Reader (like we are). We're also willing to bet that you aren't looking forward to the legwork needed to find a solid replacement  – one that will allow you to keep up with your favorites in a way that doesn't resemble the old school method of bookmarking and checkingdaily for a new post. Luckily, we're here to help with that.

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    So it looks like Feedly then…

  • Did Real Time Marketing Win The Superbowl?

    The real winner of this year's Super Bowl might just be real time marketing—or at minimum the ability for your marketing team to be nimble. The lights go out at the big game? Get creative about it as they are being fixed. Have a copywriter ready to craft a headline, a designer who can whip up a compelling visual, and don't let your media buying slow you down because you will need to promote that post on the spot—and in my opinion the best people who are in position to do this kind of media buying is the team working in the "newsroom" who have access to all the analytics. The future of marketing will move at the speed of now. Kudos to the Oreo team for once again nailing the execution.�

    We had our own team mobilized in a newsroom setting (our SICC) as we supported Cars.com who launched their new campaign with a spot that debuted during the game. More on that later, the pictures below capture the activity level as we monitored social mentions, sentiment and coordinated posts and responses:

    We also�addressed�the power outage during the game as it unfolded (above)—working it into our evening, but the creativity shown in the Oreo example is something that should make you stop and think because it's not easy to pull off. But while the Oreo example is well executed, I still think this game is in it's infancy, and as if the real time creativity wasn't easy enough to pull off—as I mentioned earlier the media buying is really going to create headaches. Here's a simple illustration of the basic flow of the real-time marketing model.�It begs the question: Can you really do real time? Do you have a content team ready at a moment's notice? Can you promote a Facebook post as quickly as it takes to develop the content? Can you measure what's working and what's not as it unfolds?�We're all going to find out. �

    They were very quick on the draw! I wonder if they photoshopped this within seconds or they keep it on deck for things like Hurricane Sandy.

  • Tajik Opticon #6

    This is my little blog about Tajikistan that comes out on Saturdays. I had a three-week hiatus during the region’s holidays, which I call “The Land of the Eternal Yolka,” and my own holidays, which were actually a chance to get some big work projects done. If you want to read past issues, click on “Tajikistan” under the categories. If you have comments leave them here or write me at [email protected] where you can also get on the list to get this newsletter via email.

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  • Why Alex Stamos is Completely Wrong About Aaron Swartz

    Alex Stamos' piece describing the defense he would have given for Aaron Swartz at trial is being widely linked by all the copyleftists and coders mourning the suicide of Aaron Swartz and attempting to turn him into an "Internet freedom" cult hero.

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  • Professorial Overreach

    I've already explained how repulsed I am at the posturing that Prof. Lawrence Lessig is doing around the tragedy of "Internet freedom fighter" Aaron Swartz's death. He claims that "prosecutorial overreach" somehow is to blame for Swartz's death, although as this very good analysis by Volokh Conspiracy's Orin Kerr explains, the law was properly applied.

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  • The Wall Street Journal Capitulates to Copyleftism

    How is this video discussion about Aaron Swartz by the Wall Street Journal any different from the way Amy Goodman's Democracy Now! would cover this same story?

    Very little — okay, well, maybe the suit and ties and the shorter hair, and maybe the quoting of Abraham Lincoln on copyright and patents — which David Reith, assistant features editor, quotes as saying "add the fuel of interest to the fire of genius".� And sure, there's a vague nod to the need to modernize law but still have some law.

    But Mary Kissel — an Alyona Minkovski-in-training (Minkovski previously served as the Kremlin's RT propagandist and is now at Huffington Post) — hammers in the copyleftist viewpoint which we should maybe re-dub the copylibertarian viewpoint in their hands. Without referencing at all the 6-month plea bargain actually offered by the prosecution — which is irresponsible for the newspaper of record and business to be doing on January 16 when this fact is known — she scarifies with the "35 year sentence" and "up to a million dollar fine" and then goes on to boost the anti-SOPA movement as well.